Adacus AI defends your ad budget.

Adacus AI connects to a Google Ads account, reads its performance every day, and tells its owner what to change and why. A person approves every change before it reaches Google Ads.

SyncThe account's structure and results are pulled through the Google Ads API.

JudgeRules and AI specialists weigh the evidence and write up what they found.

ApproveSuggestions wait in a queue until the account owner says yes.

PushOnly approved changes are written back, and every one is logged.

What it does

Reads the account

Campaigns, ad groups, keywords, search terms, negative keywords, ads and assets, schedules, locations, devices, audiences and change history, kept in Adacus AI's own database.

Weighs the evidence

Return on ad spend, volume, conversion lag and how searches route between keywords, judged together rather than against a single cut-off, with the numbers shown.

Proposes, never acts alone

Pausing a keyword, adding a negative, changing a schedule: each is staged for review. Nothing is written to Google Ads without the account owner's approval.

Keeps a record

Every proposal, decision and push is logged, so the account's history can be read back and compared later.

How it uses Google data

What it asks for

Permission to manage the Google Ads account you connect, used for two things only: reading the account's performance and structure, and writing the changes you have approved. Google sign-in identifies who is using it; only email addresses on the allow list can open the dashboard.

What it never does

Adacus AI does not sell data, does not use it for advertising of its own, and shares it only with the processors named in the privacy policy. Access can be revoked at any time from your Google account.

What it looks at

Every lever of a Search account, with the same evidence standard for each.

CampaignsAd groupsKeywords Search termsNegative keywordsAds & assets SchedulesLocationsDevices AudiencesChange history

Who it is for

Adacus AI is operated for a single advertiser today. It is built so that other advertisers could connect their own accounts, each seeing only their own data, but it is not open for sign-up. Questions: hello@adacusai.com.